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Prima Wheat Flour Price Hike: Reports Vary, Bakery Product Prices to Remain Unchanged
The Pulse
EconomyGeneralHOTWednesday, April 29, 2026

Prima Wheat Flour Price Hike: Reports Vary, Bakery Product Prices to Remain Unchanged

TLDR

  • Prima Milk Brand flour up Rs. 4-5 per kg from April 29.

  • Hike due to rising production, transport costs, linked to fuel price hike.

  • Bakery owners confirm no price increase for bakery products.

Prima, a leading flour manufacturer, has announced an increase in the price of its Prima Milk Brand wheat flour, effective April 29. The price of a kilogram of this flour has risen by Rs. 5, bringing the new retail price to Rs. 225 per kilogram, up from its previous price of Rs. 220. The company attributed this adjustment primarily to escalating transport costs, with one source also mentioning increased production expenses. This price revision impacts flour widely utilized in the bakery industry across the island, as communicated to the company's sales agents.

2 Updates

Update #3\u00b7 Apr 30 · 12:32 AM

New reports clarify the reasons behind the Prima wheat flour price hike, with the company citing rising production and transportation costs, specifically linking it to the recent fuel price hike. For the reported Rs. 4 per kilogram increase, the previous price was Rs. 220, now rising to Rs. 224.

Update #2\u00b7 Apr 29 · 8:01 AM

While most reports indicate a Rs. 5 per kilogram increase in Prima wheat flour prices, one source states a Rs. 4 increase. The All Ceylon Bakery Owners' Association has announced that bakery product prices will not be increased despite the flour price hike, aiming to provide consumer relief.

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